"Good business leaders create
a vision, articulate the vision, passionately own the vision, and relentlessly
drive it to completion." -
Jack Welch
Many
business owners, particularly inexperienced start-ups, run their business
without a vision in mind. They focus on short term profit and forget about the
long term goal – which should be - to build a business that prospers! Is there
any wonder why 90% of start-ups
fail?
Many
business owners have been profitable from the beginning of their business
launch. They’ve been fortunate. But some of them need to be careful. It might
not last. There will be highs and lows and it’s important to take the good with
the bad. They should by all means celebrate their first success. At the same
time, they shouldn’t get carried away by the first win. They should develop a
vision (which isn’t based upon a monetary value)
and work towards it – this is the key to long term growth and success.
So you’re a business
owner and you have a world-changing idea! And you want to create a prosperous
business. Now what? Your ability to envision your desired outcome has a major
impact on the results you will achieve. The limits of your imagination will be the
limits of your success.
What you can ‘see’
in your mind will be what you get! Believe it. Develop it. Perfect it.
As a business owner
or entrepreneur or a start-ups, your secret to a successful and prosperous
business (or anything else that you desire), is understanding the importance of
envisioning where you want to go coupled with a focused plan and action.
What
is a Vision?
A vision is the mental
picture of the future you desire. It’s not just a goal. A vision is the expression
of our hopes and dreams related to a particular aspect of our lives. It’s a picture
of what has not yet happened, but what the future may hold.
In business, having a
clear vision is absolutely critical. It is an extremely powerful tool to
achieve the results you want.
What does it mean to have a vision?
Having a vision is
to have a clear sense of purpose. It means having a larger picture of our
business, than just setting short term goals and tackling challenges as they
come along.
A Vision is driven
by passion and dreams. It is reflected through real efforts to create real
results.
Why is it crucial to have a business vision?
It provides the foundation to build upon
The foundation, or
the real purpose for which the business was established, often gets lost in the
day to day running of it. Once businesses are up and running, owners and
stakeholders quickly forget what the business originally was set out to
achieve. This also affects the future path the business takes.
A VISION STATEMENT
ensures that the core goals of the business as also the values it possesses,
are understood, and are ‘on the radar’ all the time.
A vision
will help ensure that the short and long-term goals, and the decisions made along
the way are guided by the larger purpose for which the business was set up.
It is unifying
A
clearly defined vision of a company becomes a subject of common interest to all
members of the organization. The vision or the purpose of the business makes everyone
feel as though they are a part of a greater whole. This gives a deeper meaning
for the work and also helps unify everyone into a team that is organized,
focused, and working together to contribute to the vision.
It is inspiring
Defining a clear
vision is inspiring. It has a huge motivational effect on all employees. A
vision is a common purpose or goal for all members of the organization. When a
vision unites everyone with a common goal, it creates energy and enthusiasm, and
very importantly, commitment. This is particularly important when the business
faces tough challenges. The vision helps the employees to be relentless,
persistent and resilient.
Effect on the organization’s culture
A vision empowers
employees. It encourages them to think independently, work effectively in
teams, and take risks and initiative. The end outcome is a happy and productive
work force. And this culture can
permeate across the hierarchy of the company.
To summarise – a vision for your
business helps define the larger purpose of your business. It is the starting
point from where clear cut relevant goals and actions emerge. A vision is a constant reminder of why the
business exists in the first place. Lastly, a clearly defined vision helps
unite the entire organization with a common purpose, and this leads to high commitment,
positive energy, teamwork and ultimately a culture of highly motivated and
happy employees.
1.
The importance of business vision:
2.
3 reasons why you need a company vision
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